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01 Apr 2015

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Step 1: Develop your station mind map and that means you know where you're headed. - pinoy tambayan

� Give me an idea to get out of your TV station?
� What content do you need to provide?
� What will be your hours of operation?
� When are you considering live versus pre-recorded?
� Build a schedule of events and topics.

2: Get a domain.

I recommend getting a domain name for this endeavor..Tv domains have been the most popular for anything associated with a TV station. What you must keep in mind is that.tv won't stand for television. It is actually the extension for Tuvalu, the Polynesian island nation.

Step # 3: Hire a good team to development and code a Web site.

� It should look like an average Web site. The difference: during the screen, there must be a large TV that's streaming your video or broadcasting live.
� Publicize your sponsors.
� Have different sections on the Web site where people can browse your product or service and services, find out more on you, contact you and also all the other typical options.
� Change your site often to mirror current promotions and features.

Step 4: Set up a dedicated area for filming.

Since you is going to be doing both pre-recorded and live videos, you should have an area in your home office (or even an off-site office) that is clothed with all the necessary equipment and definately will look great on film.

Step . 5: Purchase suitable equipment for recording video and broadcasting live
You will get all of this for under $2000:

� An HD camera is usually recommended.
� Audio equipment: microphone, headset, clipped microphone, as well as some wireless audio equipment.
� Lighting: put money into some great lights.
� Green screens. (These are generally great as it provides for easier editing of video yet still photos.)
� Teleprompter, if you want to read from a script.
� Connect you guessed it-your camera to your computer, and prepare to stream live!

Step 6: Get a good Web site host that can handle the bandwidth along with the constant streaming of video.
Some good companies include:

� Rackspace.com
� StreamHoster.com
� Veeple.com
� EndavoMedia.com
� TalkPointCommunications.com

Step 7: Record content you are able to load onto the station.

Do not think you need hundreds of hours of happy to launch your station. You can start with just a few hours of content. Reread the information for the live events in the part of the chapter for content ideas and things you can do live or pre-record.

Other content ideas:

� Webcam broadcasting 24/7 (or perhaps certain hours).
� Other people's content you can use (with permission).
� Old video recordings.
� Testimonials from customers and clients.

Step 8: Remember you don't need to have content up 24/7.

� We now have four hours of pre-recorded content daily, 2 hours of live stuff and some commercials mixed in.
� We allow that to content repeat for six hours.
� We then have 12 hours and then there is nothing more than a Microsoft PowerPoint presentation and some music.

The reason we have done this is we have found the times when people were browsing the station. There's no reason to put up content if hardly any people are on your Site at a given time! If the audience is largely global, along with different time zones, you will need to consider having a larger level of content at different times.

Step 9: Host some live events.

Live events are a fantastic draw as we brought up previously. The difference is that you simply will be hosting your events on your Web site rather than appearing on someone else's.

Step 10: Market your hot new TV channel everywhere.
And when I say everywhere, After all everywhere.

� Link it on the Web sites, social sites and beyond.
� Send multiple press releases employing a service like prweb.com
� Partner with some other people in exchange for free advertising.

Step 11: Step it down a notch!
Because your station becomes more popular you can begin commanding a variety features and money-making opportunities:

� Paid advertising.
� Banner ads on your site.
� High-profile guest interviews. Heck, you could possibly will become the next Oprah! - pinoy tambayan



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